House Call, With a Twist: Home-delivery Health Screening Kits Being Called ‘Netflix of Health Care’

Apr 15, 2009

Home-delivery health screening kits being called ‘Netflix of health care’

Similar to how Netflix subscribers simply open the mailbox and find their favorite movies and send them back when they’ve finished viewing, recently launched BioIQ is using that same model for health screenings. Being called the ‘Netflix of health care,’ BioIQ brings the blood screening lab to employees through home-delivery health screening kits to test for and monitor chronic conditions like diabetes and heart disease — huge cost sources for employers.

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